After the outbreak of World War I, the Boy Scouts of America was offered and accepted the responsibility of raising funds during the Liberty Loan drives. Murray, in his History of the Boy Scouts of America, said:
One of the most exciting tasks given the Scouts, was for them to sell Liberty Bonds after the regular canvassers had covered the field. They literally were to be the gleaners after the reapers. Their achievements exceeded all expectations.
In the five Liberty Loans, the Boy Scouts secured subscriptions for a total of $352,122,973 worth of Bonds. . . .
For the Third Liberty Loan Drive, C.J. Leyendecker executed his now well-known poster.
of Boy Scout organization in the Third Liberty Loan Drive
As campaign aids, the Boy Scouts of America made available electrotype "cuts" such as the one used on the cover of Scouting Magazine seen above. At a nominal cost they also provided mats, newspaper screen, and colored lantern slides to Local Councils, Troops, or individual Scouts who wanted to use them to help promote the bond drive.
In addition to all of these, the poster was made available in postcard form in red, black and white.